“Marketing is no longer about the stuff you make, but about the stories you tell.”
Seth Godin
We are wired for stories. Likely before we even understood them, our parents read us books. Stories do more than teach; they connect us emotionally. Emotional responses are more potent than rational ones. Emotional connections build a bond that leads to loyalty. Are you looking for loyal customers or loyal social media followers? Tell more stories.
Brand storytelling represents the values of an organization and drives interest in an audience with similar values. Good stories grab people at the moment and tune out other distractions.
A good story will get someone passively listening to YouTube while cleaning the house to stop and see what’s on the screen. We are exposed to thousands of brand images daily, but it’s the stories that resonate.
Do you need help crafting your story? Call Terra today at 715-584-6773.
