Who: Terra L. Fletcher, Fractional CMO, speaker, and author
What: The New First Impression: Recruitment Marketing for an AI-Assisted Job Search
When: Tuesday, November 10, 2026, 11 a.m. Central
Where: Live on Zoom
Hosted by: National Human Resources Association (NHRA)
Registration: Register through the NHRA event page.
Candidates are forming opinions about employers long before they submit an application.
On November 10, Terra L. Fletcher will lead a national NHRA webinar examining how search, online reputation, employer messaging, and AI are changing that first impression—and what HR professionals can do about it.
The New First Impression
Job seekers are doing more than reading job postings. They’re searching company names, reading reviews, checking social media, visiting websites, and increasingly asking AI tools to help them research potential employers and opportunities.
That means recruitment marketing starts well before someone clicks “Apply.”
During The New First Impression: Recruitment Marketing for an AI-Assisted Job Search, Fletcher will help HR professionals look at their recruitment marketing through a candidate’s eyes.
Attendees will learn how to:
- Understand how AI, search, and online reputation influence candidate decisions before they apply.
- Identify trust gaps across job postings, employer brand messaging, reviews, social media, and website content.
- Make their organizations easier for the right candidates to find, understand, trust, and choose.
Participants will also complete a practical recruitment marketing audit and leave with a one-page guide to evaluate and improve their own candidate experience.
The program has been approved for 1 HR (General) recertification credit hour through HRCI and 1.0 Professional Development Credit through SHRM.
About Terra L. Fletcher
Terra L. Fletcher is a fractional CMO, professional speaker, and author with 19 years of marketing and communication experience. She helps manufacturers, B2B companies, and other organizations become easier to find, understand, trust, and choose.
Through Fletcher Consulting, she works with leadership and HR teams on employer branding, recruitment marketing, reputation, communication, organizational change, rebrands, and growth strategy.
Fletcher has delivered more than 300 presentations for business, association, nonprofit, workforce, and industry audiences. She is the author of Flex Your Communication, Flex the Freelance, and Flex Your Marketing.
Her approach to recruitment marketing is simple: employers need to pay attention not only to what they intend to communicate, but to what candidates can actually find and understand before the first conversation ever happens.
About the National Human Resources Association
Established in 1951, the National Human Resources Association is a professional community focused on advancing the development and leadership of HR professionals.
NHRA provides networking, professional development, and leadership opportunities for HR professionals throughout their careers, from emerging professionals to executives. Its national and affiliate programming is designed to strengthen the HR profession while helping HR leaders contribute to business success.
Interested in joining the November 10 session? Register through the National Human Resources Association.
