Speaking

Format: 60 minute keynote

This program is perfect for:

• Industry/trade/association conference
• Business owners, independent contractors, solopreneurs

The audience will leave with:

• six action steps to take to position themselves as thought leaders
• valuable takeaways, including a content calendar and a LinkedIn checklist

As an experienced professional, you’re good at what you do. You know how to do the thing. The problem is building a stable client base. Too often, independent contractors and small business owners need to widen their networks and expand their awareness. Potential clients might have a limited understanding of the benefits and value your products or services can bring.

Join Terra, a Fractional CMO, author, and award-winning entrepreneur, as she shares her insights on establishing yourself as a thought leader and growing your business. Through engaging anecdotes and practical advice, Terra will inspire attendees to think creatively, embrace their individuality, and leverage their expertise for successful business growth. 

By the end of this impactful keynote, attendees will be empowered to identify unique opportunities for establishing themselves as thought leaders – practical advice that works for fractionals, consultants, and SMB leaders. You’ll know how to flex your style to showcase your unique skills, experiences, and personality to build a strong personal brand. Your time to shine is NOW!

Format: 60 minute keynote

This program is perfect for:

• Young professionals just getting started with building a digital professional presence
• Seasoned professional looking to improve their digital presence

The audience will leave with:

• an understanding of which network(s) they should be on
• time-saving tips for managing a social presence

Most people know that positioning themselves as a leader in their field will help their careers. Too often, though, we struggle with knowing what exactly to share and where. Then there are the time restraints that come with trying to fit working on our brand into our already busy schedule. Whether you’re a seasoned pro who wants to look like the professional you are or a young professional looking to start positioning yourself online, this session is for you. Join Terra L. Fletcher, a 17-year marketing expert, as she explains how to craft a personal brand to get you where you want to go. By the end of this session, you’ll be able to identify which platforms are best for your goals. (Do I need a website? Must I be on LinekdIn?) You’ll know how to make the biggest digital impact in the least amount of time and leave with a plan for taking your professional presence to the next level.

Format: 60 minute keynote

This program is perfect for:

• Trade/industry/association conference
• Marketing professionals

The audience will leave with:

• Create a social media plan with measurable goals
• Use key analytics to measure social media growth (without getting buried in charts and numbers)
• Learn time-saving digital marketing tips and tools

Most of us know social media has the potential to be an effective advocacy and business-building tool. Yet we are usually too busy working in our business to work on it. Terra L. Fletcher has been a social media marketer since 2007. In this session, she’ll bring her best tips from 17 years of working as a marketing consultant to show you what’s new and what’s next in the ever-changing social media and digital marketing world. By the end of this session, you’ll be able to identify the right social media opportunities and know how to create a social media plan with measurable goals. Together, we’ll analyze social media strategies, see how to implement new marketing techniques and discover tools that make it easy to create content that meets your objectives in less time.

Format: 60 minute keynote

This program is perfect for:

• HR groups
• trade/industry/association conference

The audience will leave with:

• Evaluate your current employer brand
• Create a plan to improve your current employer brand

We love where we work and want to attract the best people to join our team. Yet, seven in ten employers struggle to find workers with the right technical skills and human capabilities. Couple that with the silver tsunami of older workers retiring and high turnover rates, and you have the perfect storm of talent issues. Do you struggle to recruit and retain the right talent? You’re not alone.

In this session, we’ll consider the core strategies of talent attraction: employer branding, recruitment marketing, and organizational culture. Then, we’ll discuss how generational differences, economic conditions, and competition impact talent acquisition. We’ll show you how to find and attract people with interpersonal skills like leadership, empathy, adaptability, and advanced cognitive skills like critical thinking, project management, and decision-making. You’ll leave this session with a fresh talent attraction plan.

Format: 90-minute workshop or breakout

This program is perfect for:

• Trade/Industry/Association conference
• Companies going through mergers and acquisitions

The audience will leave with:

• Communication plan for M&A transition
• Timeline for communication

Communicating through a transition is crucial; you need to tell employees, vendors, customers, and the community that a company is changing hands. You must answer “What’s next?”, allay fears, and create relationships. How do you minimize employee anxiety, convey the new vision for the future, and build enthusiasm for the path ahead for all stakeholders?

In this session, you’ll learn to control the narrative using a structured communication plan. Fractional CMO, Terra L. Fletcher has guided several companies through ownership changes and complete rebrands. She’ll show how to communicate authentically and transparently without giving away too much or making anyone unsure of the company’s future. Together, we’ll review the best ways to respond to FAQs about M&As and follow a logical communication timeline. From internal memos to press releases, you’ll learn how to communicate every step of the transition. You’ll get to share the strategy and vision the right way, laying the foundation for long-term success.

Format: 45-60 minute keynote or breakout

This program is perfect for:

• Industry/association/trade conference
• Business groups (women’s biz, tech, HR, marketing)

The audience will leave with:

• A better understanding of AI tools for marketing
• Tips for creating effective marketing content fast
• Grasp how AI tools can improve your marketing strategy and execution

Marketing and awareness are top concerns at the startup stage, but resources, especially time and money, are scarce. When applied to marketing, AI can automate decisions and save you time. AI tools allow even non-graphic artists to craft more unique designs that reach your demographic. Fractional CMO Terra L. Fletcher will show you how to create graphics, text, and ads more efficiently using the best AI tools. You’ll better segment customers and personalize your messages, improving your reach and conversion rates. Never again will you struggle to create content or misallocate your advertising dollars. You’ll save time and money, allowing you to focus on other important tasks.