Do you Know your Market? Demographics and Psychographics

The best way to improve your advertising ROI and conversion rates is by getting closer to your target market. But who are your ideal customers? This seminar goes beyond gender, age, and income. Psychographics address psychological and sociological characteristics, personality, lifestyle, and attitudes. What motivates your customers to buy? And how can you make sure your marketing communications don’t get drowned out by the hundreds of other commercial impressions consumers see each day? Learn where to find and how to interpret demographic and psychographic information. VALS framework will be discussed. – Class offered to the public through NWTC. *Registration required.