Terra L. Fletcher, values-driven marketing strategist and speaker

Who are Xennials and How do we Work With Them?

I’ll never forget when I first learned about Xennials. I finally found my place! Xennials are just like me.

Xennials don’t quite fit in with their older sibling Generation Xers and they didn’t make the digital native group of Millennials.

Xennials are a microgeneration born between 1977 and 1985. Also called the Oregon Trail Generation, they had an Analog childhood and a digital adulthood. These cuspers between Generation X and Generation Y are distinct. They have a foot in both worlds.

Anna Garvey describes Xennials as having “both a healthy portion of Gen X grunge cynicism, and a dash of the unbridled optimism of Millennials.”

This quote from Maegan Carberry speaks to me, “It can’t be healthy to come of age in a shark tank, crowdfunding your rent money and swiping right for relationship material. What’s (a) Xennial to do but explain to our elders, the hipster curmudgeons who fund our startups, that we’re mentoring the young ’uns to the best of our ability? Can we even claim that kind of credibility anymore?”

What Shapes Xennials?

Tech required calling out this microgeneration. They came of age at a seismic tech shift giving them a unique outlook on the world and a unique way of working.

In school, Xennials had to use card catalogs and do research in hard copies of books because websites were not “credible sources.” Xennials look down on teens who can’t read cursive, while not writing handwritten letters themselves.

Xennials had computers in their homes by middle school, remember dialup, and found themselves in chat rooms and anonymous forums. (As a teenager, I was talking with a random stranger in an online writers’ forum for months before my BFF encourage me to call it quits. In hindsight, I’m grateful I listened.)

Like most Xennials, I’m appreciative that social media wasn’t a thing during my most awkward years (from 12 until 23). I did plenty of dumb stuff and made poor choices in my personal appearance. In my early twenties, I was on MySpace for about five minutes. The first time I joined Facebook I had to be invited.

Xennials are early adopters of technology but are capable of taking a break from it. They’re more likely to put down their device at the dinner table and take tech-free breaks and vacations. They don’t have to sleep with their smartphone to keep their SnapChat streak alive.

Xennials benefited from economic advantages, some even taking a year off before continuing their education after high school. They had more opportunity to consider what they really want to do and they seek employment that they are passionate about.

The Value of Xennials at Work

Like the Cuspers between any two generations, Xennials are conduits, communicating with the preceding and following generations with ease. They appreciate the advantages of both.

Xennials used landlines and had to actually speak to their friends’ parents. Xennials know how to speak to any generation on the phone or face-to-face. This generation didn’t get cell phones until their late teens or early 20s. (I got mine after my first car accident at 17. It was a Nokia. I got a cool reptile print case and holographic eyeball for the screen.)

Communicating with Xennials

Xennials can’t stand being described as Millennials. The most insulting review I received after a speaking engagement was, “Just another millennial calling herself an entrepreneur.” Having already been in business for a decade I certainly wasn’t “just calling myself an entrepreneur.” And the Millennial part? Part of the problem is the way Millennials have been maligned by employers and the media. Also, we’re just not the same.

Xennials are net immigrants with a foot in a digital work and one in an analog world. Millennials are true digital natives. Xennials understand payphones, card catalogs, manila folders, floppy disks, index cards, etc. Xennials embrace the gig economy and freelancing, almost as much as Millennials and Gen Z.

Xennials will not be talked down to. They expect inclusive communication media and language. They don’t want you to make assumptions about gender roles, relationships, or children.

Managing Xennials

Listen first. Understand where Xennials are in their life stage (more important than age). This will greatly impact what’s most important to them at work.

Xennials were less affected by the 2008 recession than Millennials. Xennials were in low-paying entry-level jobs and many employers kept them when the fat was trimmed from the top. Others started a side hustle and may still be carrying it out today. Xennials diversify to beat economic upsets. They’ve seen entire industries change overnight!

Millennials are more apt to jump into new technology with both feet than Xennials. Xennials are more likely to poke around, read reviews, and weigh the pros and cons. Millennials just download and try it out.

Terra L. Fletcher
Terra L. Fletcher is the marketing speaker, author, and Fractional CMO who talks about communication, branding, and marketing (everything from thought leadership to social media management, personal branding, and marketing for talent attraction). She is the founder of Fletcher Consulting and the author of three books, including "Flex Your Communication: 47 Tips for Every Day Success at Work," "Flex the Freelance: An Unconventional Guide to Quit Your Day Job," and the soon-to-be-released “Flex Your Marketing.” As a business builder since 2007, Terra’s strategies have benefited individuals, nonprofits, and public and private companies. When she’s not busy speaking or writing, you can find Terra painting, kayaking, or studying ads.
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