A keynote speaker should work with the overall theme of your conference. She should be succinct yet warm. A keynote speaker should be willing to deviate from a set “speech.” A quality keynoter will research your industry, organization, and audience.
A valuable speech will be unique to your audience. Your keynote speaker may use humor, audience participation, show funny clips, or use props. Regardless of presentation style, they must weave your keynote message effectively into the program. The message should be practical, motivational, and memorable.
What is your Objective?
What do you want your audience to walk out the door with? Do you want an industry or topical expert? What level of expertise or experience is preferred? What is your budget, and how will you guarantee a positive return on your investment?
How to Maximize Value
The best keynote speakers are…
- relatable
- charismatic
- comfortable with props or visual aids, but don’t depend on them
- active on social media and have a following
- creative
- logical
- organized
- reliable
The best keynoters will…
- add value to your event.
- promote your event on their website and social channels.
- write a blog post or record a podcast for you.
- record a video trailer.
- customize the slide deck for your event, using colors and logos consistent with the conference’s theme.
- attend the conference, network, and make themselves available for Q&A before and after.
- offer to sell and sign their book(s) or include copies in their speaker fees.
Miscellaneous Tips for Ensuring a Successful Event
- Start your research early. Quality keynoters are booked months, even years, in advance.
- Watch your speaker in advance. Attend another event they will speak at or at least check out their YouTube channel.
- Ask for testimonials and check references.
- Collect and use feedback. Please share it with your speaker after the event.
