After her work with the Wisconsin Library Association, Terra has been in high-demand with libraries throughout the state. She will present to the Winding Rivers Library System on Thursday May 25, 2017 from 9am-3:15pm.
The 9 Basic Components of a Library Communication Plan
What does your library need to communicate? What are the best tools to use? Do you really need to be on Facebook, Twitter, and LinkedIn? In this fun and practical session we’ll find out how your library can present a professional image, get found online, and gain readers for life! Terra L. Fletcher will show you what it takes to get the right message to the right person at the right time to meet your communication objectives. She’ll explain how to evaluate your website’s visibility and improve your site’s ranking. Fletcher will let you in on the latest in the ever-changing world of social media. She’ll dispel common misconceptions while sharing industry best practices. You’ll learn how to really engage with your readers and make them advocates for your library.
Participant Takeaways:
- New ways to market and promote their library
- The latest in social media marketing
- How to evaluate and improve their website
- Rough draft of a communication plan
About Terra
Terra L. Fletcher has a decade of experience in business development and marketing. She has presented 100+ workshops, panels, and classes on communication. Terra is an adjunct instructor at Northeast Wisconsin Technical College, teaches at the University of Wisconsin Green Bay, and was awarded Entrepreneur of the Year (2012). Terra has trained the Wisconsin Builders Association, National Association of Tax Professionals, the American Counseling Association, Wisconsin Plastics, and Georgia Pacific. She reads the back of every package, doesn’t fast-forward previews, and goes to the beach as much as possible. Much to the chagrin of those around her, she spots typos and grammatical errors from a mile away.
About Winding Rivers Library System
System Mission: To promote, plan for, and facilitate library development and cooperation in the seven-county area.
The Winding Rivers Library System began as the La Crosse Area Library Development in 1965: the product of a demonstration project funded by a federal grant. At the end of the project in 1970, Juneau, La Crosse and Monroe counties decided to continue the cooperation and formed the La Crosse Area Library System, with the headquarters in La Crosse. Trempealeau County joined in 1978; Jackson and Buffalo Counties in 1979. Because of the expanding area of the System, the name was changed in 1978 to Winding Rivers Library System.
