Terra L. Fletcher will present “Flex Your Recruiting: How to Attract Talent and Improve Your Employer Brand” at the University of Wisconsin Madison and The Small Business Development Center’s Digital Marketing and Social Media Conference.
When: May 16, 2024, 8:30 am- 4:30 pm
Where: Memorial Union, UW-Madison
Register: via UW-Madison
About Terra’s Session:
Flex Your Recruiting: How to Attract Talent and Improve Your Employer Brand Online (presented by: Terra Fletcher)
We love where we work and want to attract the best people to join our team. Yet, seven in ten employers struggle to find workers with the right technical skills and human capabilities. We know social media can help, but competing priorities and lack of focus often leave us with less-than-optimal recruiting results.
In this session, we’ll consider the core strategies for attracting talent through digital marketing and social media. We’ll start with reviewing your current employer brand. Then, we’ll fine-tune your Employer Value Proposition and learn actionable techniques for promoting your brand online. We’ll consider six topics job seekers are concerned about today and track your social media progress toward your goals. You’ll leave this session with a fresh talent attraction plan.
- Evaluate your current employer brand
- Learn to promote your employer brand online by leveraging your careers site, social media, mission and vision, values, benefits, and culture
- Track the progress of your employer branding efforts
About the Conference:
In this all-day conference, you will learn how to engage your customers and prospects online through your website and social media and track your activities so that you know what is working and what needs to be adjusted. Join us to build your marketing toolkit and take time out to learn more!
