Terra L. Fletcher, values-driven marketing strategist and speaker

Terra Presents “Leading Multiple Generations in the Workplace”

Terra L. Fletcher to present “Leading Multiple Generations in the Workplace” on July 14, 2017 at the Municipal Clerks and Treasurers Institute.

Leading Multiple Generations in the Workplace

Managers in the 21st century are noting significant change as new generations, international employees, and people of diverse backgrounds are having a dramatic impact on the workplace. For the first time in history, four distinct generations are working together. Differing beliefs, expectations, values, and learning styles may contribute to conflict in the workplace. Learn to create a culture that fosters healthy communication and collaboration. We’ll discuss a wide spectrum of communication skills related to gender interaction. Learn the necessary skills to identify and understand key issues related to misconceptions and stereotypes based on various cultures. Understand how younger generations change workforce norms.

Key Takeaways:

View differences as a valuable strength
Identify barriers of difference
Adapt your communication style to a variety of employee needs
Understand how to learn from colleagues who think differently than you

About Terra

Terra L. Fletcher has a decade of experience in business development and marketing. She has presented 100+ workshops, panels, and classes on communication. Terra is an adjunct instructor at Northeast Wisconsin Technical College, teaches at the University of Wisconsin Green Bay, and was awarded Entrepreneur of the Year (2012). Terra has trained the Wisconsin Builders Association, National Association of Tax Professionals, the American Counseling Association, Wisconsin Plastics, Prevea Health, and Georgia Pacific. She reads the back of every package, doesn’t fast-forward previews, and goes to the beach as much as possible. Much to the chagrin of those around her, she spots typos and grammatical errors from a mile away.

How does the Clerks and Treasurers Institute work?

The Municipal Clerks and Treasurers Institute consists of a three-year program of classroom instruction that takes place during one-week sessions recurring annually.

Each year the Institute offers one week of classroom sessions during the second week of July. There is a curriculum track for Clerks and a separate curriculum track for Treasurers. Each year the week of classroom instruction consists of 33-34 contact hours per attendee. The curriculum increases in difficulty, building on the knowledge gained the previous years. New students must sign up for Year One.

After three years when attendees have completed an accumulated total of 100 hours of programming, Clerks graduate from the Clerks Institute while Treasurers graduate from the Treasurers Institute.

The program is designed so that local government officials completing the three-year sequence should earn all of the educational points needed for the education portion of the WCMC, CMTW, and CPFA Certificates. To complete the CMC Certificate it is necessary to return for a fourth year.

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Terra L. Fletcher
Terra L. Fletcher is the marketing speaker, author, and Fractional CMO who talks about communication, branding, and marketing (everything from thought leadership to social media management, personal branding, and marketing for talent attraction). She is the founder of Fletcher Consulting and the author of three books, including "Flex Your Communication: 47 Tips for Every Day Success at Work," "Flex the Freelance: An Unconventional Guide to Quit Your Day Job," and the soon-to-be-released “Flex Your Marketing.” As a business builder since 2007, Terra’s strategies have benefited individuals, nonprofits, and public and private companies. When she’s not busy speaking or writing, you can find Terra painting, kayaking, or studying ads.
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