Terra L. Fletcher

Terra Interviewed by Human Resource Executive

Terra was interviewed by Dawn Kawamoto for her article, Why HR’s ally in the war for talent can be its CMO.

With the tight labor market constricting a tad further last month—and burnout among HR professionals already running high—HR leaders may be wishing they could tap reinforcements to help them attract talent. And in a way, they can, experts say. However, this isn’t a case of hiring additional team members or outsourcing some of the HR functions, but rather taking guidance from another department HR may not typically work closely with: marketing.

Human Resource Executive

Read the full article now.

About Human Resource Executive

Each day, more than 100,000 HR decision-makers receive our targeted digital newsletters in their inboxes. Content covers all areas of people and HR management, including benefits, compliance, DEI, employee experience, healthcare, HR technology, HRIS, leadership, learning, recruitment, retention, talent management and much more. The full-time editorial staff works with leaders in the profession to ensure all editorial content is insightful, strategic and timely.

Terra L. Fletcher
Terra L. Fletcher is the marketing speaker, author, and Fractional CMO who talks about communication, branding, and marketing (everything from thought leadership to social media management, personal branding, and marketing for talent attraction). She is the founder of Fletcher Consulting and the author of three books, including "Flex Your Communication: 47 Tips for Every Day Success at Work," "Flex the Freelance: An Unconventional Guide to Quit Your Day Job," and the soon-to-be-released “Flex Your Marketing.” As a business builder since 2007, Terra’s strategies have benefited individuals, nonprofits, and public and private companies. When she’s not busy speaking or writing, you can find Terra painting, kayaking, or studying ads.
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