Terra L. Fletcher, values-driven marketing strategist and speaker

Terra Helps WCMA Communicate for Effective Leadership

Terra L. Fletcher presenting Interpersonal Communication to a leadership group

On December 9, 2022, Terra spoke to the Wisconsin City/County Management Association at their 5th Annual WCMA Women’s Leadership Seminar at the Hilton Garden Inn in Wausau, Wisconsin.

The energy of the group was infectious! After being canceled in 2020, Terra was eager to be in the room with these leaders finally.

Terra talked about how the way we work and communicate is ever-changing. Generational differences, economic conditions, and talent competition impact how we express our ideas and feelings professionally. 

The group discussed if there is a best way to communicate at work. Terra’s opening three-minute conversation activity was a listening exercise in disguise. Participants made unexpected connections. Laughs were heard, and contact information was exchanged.

The exciting thing about having folks with similar job duties from different municipalities all in the same room validated that attendees weren’t alone in their challenges.

We learned how to handle challenging workplace issues from the most experienced voices. We worked on our collaboration and conflict management skills, feedback, and assertiveness.

For custom training for your group, contact Terra directly. Call 715-584-6773 or schedule a time for a call.

Terra L. Fletcher
Terra L. Fletcher is the marketing speaker, author, and Fractional CMO who talks about communication, branding, and marketing (everything from thought leadership to social media management, personal branding, and marketing for talent attraction). She is the founder of Fletcher Consulting and the author of three books, including "Flex Your Communication: 47 Tips for Every Day Success at Work," "Flex the Freelance: An Unconventional Guide to Quit Your Day Job," and the soon-to-be-released “Flex Your Marketing.” As a business builder since 2007, Terra’s strategies have benefited individuals, nonprofits, and public and private companies. When she’s not busy speaking or writing, you can find Terra painting, kayaking, or studying ads.
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