The Red River Riders, an equine therapy provider to people with disabilities, asked Terra for assistance with marketing. She met with their board in March of 2024 to workshop and brainstorm how to engage more participants
and volunteers. Together, they evaluated their current positioning, goals and opportunities, and discussed how to highlight their strengths and differentiation. Then, they fine-tuned their voice and style, discussed the best places for their communication and marketing, types of content, how to be consistent in their messaging, and focused on storytelling and emotionally connecting with their audience.
One volunteer said, “Terra was very knowledgeable about marketing strategy. She did a great job presenting her ideas and gave very useful, actionable items for Red River Riders today. Terra explained she did not have a ton of non-profit experience, but was able to relate the ideas effectively. Awesome job!”
About Red River Riders
Red River Riders (RRR) is a Non-Profit 501 C(3) organization offering therapeutic riding to people with special needs. Research shows that therapeutic riding has strong physical, emotional, cognitive, and social benefits.
RRR is the only program offering therapeutic horseback riding classes within about a 50-mile radius; RRR provides a valuable service to Shawano, an area with limited opportunities for this population. RRR offers a safe, healthy,
cost-effective activity that improves the quality of life.
Our riders have various abilities and ages (4-70+ yrs). The benefits of riding vary from rider to rider. Some benefits of therapeutic riding may include improved strength, balance, coordination, problem-solving, emotional support, stress reduction, self-confidence, and social interaction.
