Terra L. Fletcher

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Talent Attraction: Changes and Trends in the Modern Workplace

Terra L. Fletcher will be presenting, Talent Attraction: Changes and Trends in the Modern Workplace to The University of Wisconsin Green Bay’s Clerks and Treasurers Institute.

When: Wednesday, July 13, 2022, 8am-11am

Where: Virtually, hosted by UW-Green Bay

Register: Learn more and register

About the Event

Surveys suggest that seven in ten employers struggle to find workers with the right mix of technical skills and human capabilities. So do you struggle to attract the right talent? In this session, we’ll consider the core strategies of talent attraction: employer branding, recruitment marketing, and organizational culture – everything except compensation and benefits. Next, we’ll discuss how generational differences, economic conditions, and current competition impacts talent acquisition. Finally, we’ll be reminded of the value of younger generations in terms of mission-critical software and technical skills.

Please note: This isn’t the same session we offered in 2019. No, since then, we’re facing a new way of managing and new office expectations. We’re performing more of our work in digital and virtual environments. Potential employees have more negotiation power and choices than ever. Why should they choose you?

We’ll show you how to level the field with your organization’s culture and remind potential employees that their work with your municipality will positively impact other people, especially the local community. In addition, we’ll help you find and attract people with interpersonal skills like leadership, empathy, and adaptability, as well as advanced cognitive skills like critical thinking, project management, and decision-making. 

About the Institute

Internationally accredited
The International Institute of Municipal Clerks (IIMC) and the Association of Public Treasurers of the United States and Canada (APT US&C) have set forth the guidelines and accredit the UW-Green Bay Institute. It is one of the largest Institutes and offers more specialized training than anyone in the United States.

Cutting-edge courses
Innovative courses from conception to execution.

Critical thinking skills
Our courses are structured to expose you to a multitude of perspectives, visionary thinking and innovative problem-solving.

Hands-on-learning
The goal of our classes is to give you the tools to immediately apply your learning to your job. Our coursework focuses on the development of technical skills, administrative knowledge, leadership abilities, and financial management. You will engage in exchanges of information, share job-related experiences, and examine factors that contribute to successful on-the-job performance. Our courses are designed to combine lecture, discussion, and hands-on training.

Assessment of learning
Case studies and exercises that test knowledge and understanding are used to assess the mastery of our courses.

Advanced curriculum
We offer all eight tracks of our curriculum in a one-week period. This unique structure allows our curriculum to be progressive in nature. As you return each year, your courses and topics will increase in complexity, allowing us to offer advanced topics in the upper-division tracks. UW-Green Bay’s Institute is one of the few in the country with this format.

Library of learning materials
Each course provides take-home materials that serve as a reference for you back in your office. Most of our past students consider this book indispensable.

Networking opportunities
The Institute creates a multitude of formal and informal opportunities for networking and exchanging of ideas conducive to your professional growth. These contacts are invaluable to you in performing your duties.

Terra L. Fletcher
Terra L. Fletcher is the marketing speaker, author, and Fractional CMO who talks about communication, branding, and marketing (everything from thought leadership to social media management, personal branding, and marketing for talent attraction). She is the founder of Fletcher Consulting and the author of three books, including "Flex Your Communication: 47 Tips for Every Day Success at Work," "Flex the Freelance: An Unconventional Guide to Quit Your Day Job," and the soon-to-be-released “Flex Your Marketing.” As a business builder since 2007, Terra’s strategies have benefited individuals, nonprofits, and public and private companies. When she’s not busy speaking or writing, you can find Terra painting, kayaking, or studying ads.
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