Terra L. Fletcher, values-driven marketing strategist and speaker

Talent Attraction and City/County Management

Terra L. Fletcher will present the luncheon keynote, “Talent Attraction: Changes and Trends in the Workplace” to the Illinois City/County Management Association at the Four Points Sheraton in Peoria, IL, on Thursday, June 8, 2023.

About the Presentation

Talent Attraction: Changes and Trends in the Workplace                                                    

Seven in ten employers struggle to find workers with the right technical skills and human capabilities. Do you struggle to attract the right talent? In this session, we’ll consider the core strategies of talent attraction: employer branding, recruitment marketing, and organizational culture. Next, we’ll discuss how generational differences, economic conditions, and competition impact talent acquisition. In addition, we’ll help you find and attract people with interpersonal skills like leadership, empathy, and adaptability.

About ILCMA

The Illinois City/County Management Association promotes professional local government management through its commitment to inclusiveness, adherence to the ICMA Code of Ethics, and high-quality member support.

To promote this mission, ILCMA affirms its belief in these basic values:

Inclusiveness: ILCMA members value each other’s differences and contributions to the whole by fostering an inclusive, collegial and engaging environment.
• Downstate/Urban
• Reflects the diversity of society (gender, race, nationality, sexual orientation)
• Different types of members (county, local, manager, assistant, department head, non-traditional)

Ethical Behavior: ILCMA members value ethical, professional local government management; they act as a role model to others in government service.
• Code of Ethics enforced
• Trustworthy
• Honesty
• Lead by example/model desired behavior

Advocacy for Professional Local Government: ILCMA members value actions that build trust in local government and shall advocate the good works of local government professionals.
• Outreach to build trust in local government
• Distinguish ourselves as good government role models
• Proactive, external messaging by association

Professionalism: ILCMA members value and encourage active networking, advanced learning, and the sharing of best practices.
• Professional Development
• Active Participation
• Best Practices shared and examples available

Member Support/Members in Transition (MIT): ILCMA members value the need to support self-improvement, networking and members in transition.
• Collegial emphasis and opportunities for networking
• MIT support
• High quality professional development programming
• Nurturing the individual
• Professional management

For custom training, call Terra directly at 715-584-6773.

Terra L. Fletcher
Terra L. Fletcher is the marketing speaker, author, and Fractional CMO who talks about communication, branding, and marketing (everything from thought leadership to social media management, personal branding, and marketing for talent attraction). She is the founder of Fletcher Consulting and the author of three books, including "Flex Your Communication: 47 Tips for Every Day Success at Work," "Flex the Freelance: An Unconventional Guide to Quit Your Day Job," and the soon-to-be-released “Flex Your Marketing.” As a business builder since 2007, Terra’s strategies have benefited individuals, nonprofits, and public and private companies. When she’s not busy speaking or writing, you can find Terra painting, kayaking, or studying ads.
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