Tag: USP

May 8, 2014 Terra L. Fletcher offered “Develop your Marketing and Editorial Calendars” at Northeast Wisconsin Technical College in Green Bay, Wisconsin. Handouts and Resources Marketing Campaign Objectives Marketing Calendar Sample (PDF) Marketing Calendar Sample (xls) Hannon Hill Editorial Calendar Template (xls) Unique Selling Proposition Exercise (PDF) About the Class Do you struggle to come […]

What Makes you so Special? Before you can get someone to buy from you you need to answer the question, “What’s in it for me?” Your potential clients need to know what makes you so special. Crafting a strong USP or Unique Selling Proposition will go a long way in differentiating your company, product or […]