Terra L. Fletcher, values-driven marketing strategist and speaker
What Shapes Traditionals Traditionals, sometimes called the Silent Generation, Mature Generation, or the Greatest Generation were born 1945 or earlier. They came of age during the Great Depression. There is a frugality to them that other generations do not have. They experienced a change in the family when times were tough. Many young ones moved […]
What Shapes Baby Boomers Baby Boomers were born between 1946 and 1964. Baby boomers are aptly named for the post-war influx of babies. Due to inadequate infrastructure and overcrowded schools, Boomers learned to work together. They work well in groups because they had no choice. Boomers have higher education than previous generations, thanks to the […]
What Shapes Gen Z? Born in 1996 or later, this generation has seen more stay-at-home dads, stay-at-home moms, and part-time employed parents. They saw parents lose jobs during Great Recession. Gen Z, also called Linksters or iGen, witnessed older Millennial siblings drown in student debt. Generation Z has been online (high-speed) since toddlerhood. They text […]
