January 16, 2013
Generic Industry Marketing: Diamonds
Gemfields CEO Ian Harebottle is looking to transform public perception of emeralds, rubies, and sapphires. Since Marilyn Monroe sang “Diamonds are a Girls’ Best Friend” in 1953’s Gentlemen Prefer Blondes (what’s wrong with redheads?) diamonds have dominated the precious stone market. The $21 billion market is 90% attributable to diamonds. Until the 1940s diamonds and […]
