Terra L. Fletcher will be presenting Spruce Up Your Communications: A Content Strategy Refresh for Cooperative Storytellers to the Cooperative Communicators Association.
Date: June 23, 2025
Time: 3:00 p.m. Eastern (2 p.m. Central; 1 p.m. Mountain; 12 p.m. Pacific)
Description:
Could your communications use an update? Whether you’re designing a magazine or writing your next email campaign, this session will help you refresh your communications while ensuring they align with your co-op’s mission and values.
Join past contest winners and a seasoned Cooperative Communicators Association Communications Contest judge for practical strategies and creative inspiration. You’ll explore how to use content pillars, brand identity, and storytelling to elevate your messaging—and learn what judges look for in an award-winning publication.
Get ready to rethink your approach, reinvigorate your work, and spruce up your communications—without starting from scratch.
Takeaways – Participants will learn:
- How to use “The Content Compass” to guide cooperative messaging with clarity and consistency
- When and how to refresh the look and feel of your communications for greater impact
- What judges are really looking for
- How to balance cooperative values with storytelling that connects to your members
- Practical tips from real-world publication redesigns and content makeovers
- Simple tweaks that lead to big improvements in readability and engagement
Webinar participants will earn 5 points in Publications & Writing toward MCC designation or renewal.
Presenters:
- Terra L. Fletcher, Fractional CMO and author of Flex Your Marketing
- Hayley Leatherwood, Editor, Oklahoma Living
- Shannon Brock, Editor, Kentucky Living
Target Audience:
Cooperative communicators, marketers, editors, and anyone managing newsletters, social media, or member publications.
Registration and Confirmation (Members):
Webinars are free for members. To register, click on the View button below to access the registration link. After registering, you will receive a confirmation email from Zoom containing information on how to join the live webinar. Space is limited. Registration will close when capacity is reached. Members must be signed into their CCA account to access this information.
Registration and Confirmation (Non-members):
The deadline to register is June 16. Space is limited. Register by downloading and submitting the Non-member CCA Registration Form. Non-member Registrants will be sent an email, closer to the event date, providing information on how to join the webinar.
