Terra's Topics
Establish yourself as a Thought Leader to Grow your Business
Format: 60 minute keynote
This program is perfect for:
- Industry/trade/association conference
- Business owners, independent contractors, solopreneurs
The audience will leave with:
- six action steps to take to position themselves as thought leaders
- valuable takeaways, including a content calendar and a LinkedIn checklist
As an experienced professional, you’re good at what you do. You know how to do the thing. The problem is building a stable client base. Too often, independent contractors and small business owners need to widen their networks and expand their awareness. Potential clients might have a limited understanding of the benefits and value your products or services can bring.
Join Terra, a Fractional CMO, author, and award-winning entrepreneur, as she shares her insights on establishing yourself as a thought leader and growing your business. Through engaging anecdotes and practical advice, Terra will inspire attendees to think creatively, embrace their individuality, and leverage their expertise for successful business growth.
By the end of this impactful keynote, attendees will be empowered to identify unique opportunities for establishing themselves as thought leaders – practical advice that works for fractionals, consultants, and SMB leaders. You’ll know how to flex your style to showcase your unique skills, experiences, and personality to build a strong personal brand. Your time to shine is NOW!
Flex Your Social Presence: How to Craft a Personal Brand Without Wasting Hours Online
Format: 60 minute keynote
This program is perfect for:
- Young professionals just getting started with building a digital professional presence
- Seasoned professional looking to improve their digital presence
The audience will leave with:
- an understanding of which network(s) they should be on
- time-saving tips for managing a social presence
Most people know that positioning themselves as a leader in their field will help their careers. Too often, though, we struggle with knowing what exactly to share and where. Then there are the time restraints that come with trying to fit working on our brand into our already busy schedule. Whether you’re a seasoned pro who wants to look like the professional you are or a young professional looking to start positioning yourself online, this session is for you. Join Terra L. Fletcher, a 17-year marketing expert, as she explains how to craft a personal brand to get you where you want to go. By the end of this session, you’ll be able to identify which platforms are best for your goals. (Do I need a website? Must I be on LinekdIn?) You’ll know how to make the biggest digital impact in the least amount of time and leave with a plan for taking your professional presence to the next level.
Flex Your Recruiting: How to Attract Talent and Improve Your Employer Brand
Format: 60 minute keynote
This program is perfect for:
- HR groups
- trade/industry/association conference
The audience will leave with:
- Evaluate your current employer brand
- Create a plan to improve your current employer brand
We love where we work and want to attract the best people to join our team. Yet, seven in ten employers struggle to find workers with the right technical skills and human capabilities. Couple that with the silver tsunami of older workers retiring and high turnover rates, and you have the perfect storm of talent issues. Do you struggle to recruit and retain the right talent? You’re not alone.
In this session, we’ll consider the core strategies of talent attraction: employer branding, recruitment marketing, and organizational culture. Then, we’ll discuss how generational differences, economic conditions, and competition impact talent acquisition. We’ll show you how to find and attract people with interpersonal skills like leadership, empathy, adaptability, and advanced cognitive skills like critical thinking, project management, and decision-making. You’ll leave this session with a fresh talent attraction plan.
M&A During M&A (Marketing and Advertising During Mergers and Acquisitions)
Format: 90-minute workshop or breakout
This program is perfect for:
- Trade/Industry/Association conference
- Companies going through mergers and acquisitions
The audience will leave with:
- Communication plan for M&A transition
- Timeline for communication
Communicating through a transition is crucial; you need to tell employees, vendors, customers, and the community that a company is changing hands. You must answer “What’s next?”, allay fears, and create relationships. How do you minimize employee anxiety, convey the new vision for the future, and build enthusiasm for the path ahead for all stakeholders?
In this session, you’ll learn to control the narrative using a structured communication plan. Fractional CMO, Terra L. Fletcher has guided several companies through ownership changes and complete rebrands. She’ll show how to communicate authentically and transparently without giving away too much or making anyone unsure of the company’s future. Together, we’ll review the best ways to respond to FAQs about M&As and follow a logical communication timeline. From internal memos to press releases, you’ll learn how to communicate every step of the transition. You’ll get to share the strategy and vision the right way, laying the foundation for long-term success.
Hire Terra to Speak at your Event
One of the BEST speakers
“Terra is one of the BEST speakers I have ever seen!”
“Great delivery & great content, motivation & inspirational”
“Could have listened to her all day. Great energy!”
“Fantastic speaker!! Excellent content.”
…These comments are merely a snapshot of the many positive comments made by the 50+ women who attended Terra’s breakout session, “Three Steps to Speaking Professionally in any Setting” at the 2nd Annual N.E.W. Women’s Business Summit. I’ve known Terra for several years now and the passion and relativity that she brings to her craft along with her compassion for serving others through education, training, and development is nothing short of admirable. With an uncanny ability to capture and engage her audience, she exemplifies professionalism and grace in everything that she does, and I would highly recommend her for any speaking engagement or workshop.
Are you looking to improve communication among employees, customers, and management? Or do you need to create cultural transformation to benefit from a more inclusive, innovative, and collaborative workplace? Terra would love to be a part of your next event. Terra’s presentations are among the top-rated at conferences because every talk is practical, motivational, and entertaining. She is available for keynotes and workshops at conferences, at your location, or virtually.
She just rocks!
I had the opportunity to hear Terra speak years ago and more recently. I thought she was a Rockstar when we first met, but today – wow! She really knows how to entice an audience, keeps them engaged, and provides quality content they can apply immediately. I highly recommend Terra as a speaker for your next event. She just rocks!
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