Terra L. Fletcher

Lakefly Conference Highlights

Photo by Sharon Olk
Speakers at LLC, Photo by Sharon Olk

As a speaker at the Lakefly Literary Conference in Oshkosh, I had the grand privilege of educating myself as a writer and speaker on May 10 and 11, 2013. Please enjoy a few of the tidbits I took home with me.

From the Keynote by Mort Castle

Mort Castle
Mort Castle

“Why do I write horror? Because my name is Mort Castle. Why do I write horror? I heard Stephen King is doing well.” Horror can be defined by perspective. If I fall its horror; if you do, it’s comedy. Horror is a combination of sadness and longing, horror is found in a face. It rises from the mundane, is based on what is. “We don’t need a vampire to chase us.” Horror is all around us. Castle’s recommendation to write what we read really struck a chord with me. I’ve been putting off the commitment of writing a novel. But I don’t read novels. I read nonfiction. Duh!

Book ‘Em: How to “Wow” your Audience at Book Signings and Author Visits

Jane Wypiszynski
Jane Wypiszynski

Jane Wypizinski did a great job involving the audience in her discussion and encouraged the authors in the room to do the same. She reminded the group that their audience often wants to be like them. Topics of interest might include tips on how you’ve found time or inspiration, how you know if you’re succeeding, who evaluates your work, and how to handle criticism.

Cross Training: How to Develop your Skills, Art, and Voice

Lynn Kuhns’ extended metaphor on cross-training resonated as I’m a triathlete (at least a wannabe triathlete). Journalistic writing focus on interviewing skills, the Ws (who, what, when, where, why) and good quotes. Persuasive/marketing answers arguments. Fiction requires good characters, plot, and conflict. Poetry is about the rhythm and sounds. Writing outside of your usual style/genre may strengthen your skills.

From the Keynote by James Strauss

James gave a “reality check” for many in the audience. People don’t want to read your work. The ones who do want it, want what sells (not necessarily what’s good). And they don’t want to pay you for it. His recommendations? Do good work and be confrontational. Raise your own expectations. Seek out mentors, remind them that they owe you, and get them to do you a favor.

Upcoming Opportunities

Book Camp is being organized for 5/18-5/24/14 at Cedar Valley in West Bend.

Learn more about the conference and my presentation.

View conference pictures on Facebook.

Terra L. Fletcher
Terra L. Fletcher is the marketing speaker, author, and Fractional CMO who talks about communication, branding, and marketing (everything from thought leadership to social media management, personal branding, and marketing for talent attraction). She is the founder of Fletcher Consulting and the author of three books, including "Flex Your Communication: 47 Tips for Every Day Success at Work," "Flex the Freelance: An Unconventional Guide to Quit Your Day Job," and the soon-to-be-released “Flex Your Marketing.” As a business builder since 2007, Terra’s strategies have benefited individuals, nonprofits, and public and private companies. When she’s not busy speaking or writing, you can find Terra painting, kayaking, or studying ads.
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