Terra L. Fletcher, values-driven marketing strategist and speaker

How to Recruit, Retain, and Reinvigorate

Terra L. Fletcher will present “How to Recruit, Retain, and Reinvigorate” on Thursday, June 13, 2024, for the Central Wisconsin Society for Human Resource Management (CWSHRM).

When: June 13, 2024 7:45 AM – 10:00 AM

Where: Holiday Inn & Suites Wausau – Rothschild 1000 Imperial Avenue Rothschild, WI 54474

Register: Via CWSHRM

About the Session

Seven in ten employers struggle to find workers with the right technical skills and human capabilities. Couple that with the silver tsunami of older workers retiring and high turnover rates, and you have the perfect storm of talent issues. Do you struggle to recruit and retain the right talent? You’re certainly not alone.

In this session, we’ll consider the core strategies of talent attraction: employer branding, recruitment marketing, and organizational culture. Then, we’ll discuss how generational differences, economic conditions, and competition impact talent acquisition. We’ll show you how to find and attract people with interpersonal skills like leadership, empathy, adaptability, and advanced cognitive skills like critical thinking, project management, and decision-making. Finally, we won’t neglect the employees you do have. We’ll share proven techniques for keeping workers engaged. You’ll leave this session with a talent attraction and retention action plan.

Learning Objectives:

  • Define the key challenges and trends in the current talent landscape, including the shortage of technical skills and the impact of generational differences, economic conditions, and competition on talent acquisition.
  • Identify the components of effective employer branding and recognize its significance in attracting top talent to your organization.
  • Apply proven techniques and best practices to engage and retain employees, fostering a motivated and committed workforce.
  • Construct the next steps in your talent attraction and retention action plan.

About CWSHRM

The Central Wisconsin Society for Human Resource Management (CWSHRM) is affiliated with the Society for Human Resource Management (SHRM). The purpose of CWSHRM is:

  • To promote and professionalize Human Resources administration and encourage good Human Resources practices.
  • To further the education of members in current Human Resources practices and philosophies.
  • To discuss problems of mutual interest to those engaged in the Human Resources field in the areas of business, industry, education, and government.
  • To establish a free communication process among members of the Association.
  • Membership is open to any individual who spends a substantial portion of his/her time in human resources management or in its various phases.
Terra L. Fletcher
Terra L. Fletcher is the marketing speaker, author, and Fractional CMO who talks about communication, branding, and marketing (everything from thought leadership to social media management, personal branding, and marketing for talent attraction). She is the founder of Fletcher Consulting and the author of three books, including "Flex Your Communication: 47 Tips for Every Day Success at Work," "Flex the Freelance: An Unconventional Guide to Quit Your Day Job," and the soon-to-be-released “Flex Your Marketing.” As a business builder since 2007, Terra’s strategies have benefited individuals, nonprofits, and public and private companies. When she’s not busy speaking or writing, you can find Terra painting, kayaking, or studying ads.
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