A keynote speaker should work with the overall theme of your conference. She should be succinct, yet warm. A keynote speaker should be willing to deviate from a set “speech.” A quality keynoter will research your industry, your organization, and your audience.
A valuable speech will be unique to your audience. Your keynote speaker may use humor, audience participation, show funny clips, or use props. Regardless of presentation style, their job is to weave your keynote message effectively into the program. The message should be practical, motivational, and memorable.
What is your Objective?
What do you want your audience to walk out the door with? Do you want an industry or topical expert? What level of expertise or experience is preferred? What is your budget, and how will you guarantee a positive return on your investment?
How to Maximize Value
The best keynote speakers are…
- relatable
- charismatic
- comfortable with props or visual aids, but don’t depend on them
- active on social media, and have a decent following
- creative
- logical
- organized
- reliable
The best keynoters will…
- add value to your event.
- promote your event on their website and social channels.
- write a blog post or record a podcast for you.
- record a video trailer.
- customize the slide deck for your event, using colors and logos that are consistent with the conference theme.
- attend the conference, network, and make themselves available for Q&A before and after.
- offer to sell and sign their book(s) or include copies in their speaker fees.
Miscellaneous Tips for Ensuring a Successful Event
- Start your research early. Keynoters of high quality are booked months, even years in advance.
- Watch your speaker in advance. Attend another event they will speak at, or at least check out their YouTube channel.
- Ask for testimonials and check references.
- Collect and use feedback. Share it with your speaker after the event.
Are you wondering if Terra is the right speaker for your event? Call her today at 715-584-6773!
