Terra L. Fletcher

How Leaders Can Keep up with Technology

How our World has Changed

The current shelf life our technology is about as long as a tuna sandwich.

Tech disruptions have overturned entire industries. Think of how Uber, Airbnb, and others have changed the way we travel. We are uncouth if we pay at Starbucks with cash, how dare we not use their app?!! There are even more profound reasons to keep up.

Why Keep Up?

Effective leaders understand that keeping up with technology increases their value to the organization. Leaders who can use software to spot opportunities and mine data make better decisions and garner greater profits. Those who master communication tools from intranet chat to Customer Relationship Management software, make build deeper relationships inside and outside the organization. Video chat and remote collaborations tools enable further connections. Document sharing skills are essential as organizations move away from antiquated software.

Your customer wants more technology. They desire a seamless journey where all touchpoints are digitally enabled, integrated, and mobile. Efforts to reach your customers and prospects increasingly depends on technology.

Monitor Tech Trends

Read. Find a blog you like such https://techcrunch.com/. Follow innovators on social media and pick up local and regional business periodicals. Connect with people in similar roles on LinkedIn and look outside your industry for inspiration, especially if yours tends to lag in the tech department.

Attend tech events where new technology is released and demonstrated. That Conference in Wisconsin Dells is a blast, even though much of it is over my head! My family got to meet the robot, Jibo and a year later, we saw him on a TV commercial. (It’s like when that indie band you follow becomes famous, and you listened to them first.)

Learn New Tech

If your organization offers professional development opportunities, seize them! Take a class. Even if you come away with the bare basics, that knowledge may launch you ahead of your competitors. You don’t have to know everything, but you might meet a resource who does! Ask the instructor what she foresees.

Read about Reverse Mentoring in the article, How to Work with Millennials.

Terra L. Fletcher
Terra L. Fletcher is the marketing speaker, author, and Fractional CMO who talks about communication, branding, and marketing (everything from thought leadership to social media management, personal branding, and marketing for talent attraction). She is the founder of Fletcher Consulting and the author of three books, including "Flex Your Communication: 47 Tips for Every Day Success at Work," "Flex the Freelance: An Unconventional Guide to Quit Your Day Job," and the soon-to-be-released “Flex Your Marketing.” As a business builder since 2007, Terra’s strategies have benefited individuals, nonprofits, and public and private companies. When she’s not busy speaking or writing, you can find Terra painting, kayaking, or studying ads.
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