Terra L. Fletcher will present Flex Your Recruiting: How to Attract Talent and Improve Your Employer Brand.
When: WEDNESDAY, FEBRUARY 14, 2024 9:00AM-12:00PM
Where: Northcentral Technical College · 1000 W Campus Dr, Wausau, WI 54401
About the Class
Flex Your Recruiting: How to Attract Talent and Improve Your Employer Brand
We love where we work and want to attract the best people to join our team. Yet, seven in ten employers struggle to find workers with the right technical skills and human capabilities. Couple that with the silver tsunami of older workers retiring and high turnover rates, and you have the perfect storm of talent issues. Do you struggle to recruit and retain the right talent? You’re certainly not alone.
In this session, we’ll consider the core strategies of talent attraction: employer branding, recruitment marketing, and organizational culture. Then, we’ll discuss how generational differences, economic conditions, and competition impact talent acquisition. We’ll show you how to find and attract people with interpersonal skills like leadership, empathy, adaptability, and advanced cognitive skills like critical thinking, project management, and decision-making. You’ll leave this session with a fresh talent attraction plan.
About Terra
Terra L. Fletcher is the marketing speaker, author, and Fractional CMO who talks about communication, branding, and marketing (everything from thought leadership to social media management, personal branding, and marketing for talent attraction). She is the founder of Fletcher Consulting and the author of three books, including “Flex Your Communication: 47 Tips for Every Day Success at Work,” “Flex the Freelance: An Unconventional Guide to Quit Your Day Job,” and the soon-to-be-released “Flex Your Marketing.” As a business builder since 2007, Terra’s strategies have benefited individuals, nonprofits, and public and private companies. When she’s not busy speaking or writing, you can find Terra painting, kayaking, or studying ads.
