Terra L. Fletcher, values-driven marketing strategist and speaker

Fletcher to Mentor Under-Performing Business

Menominee Business Center awarded grant for small rural and Tribal business mentoring program.

Area business leaders to mentor under-performing businesses and those with stagnant growth.

Keshena, WI – The Menominee Business Center (MBC) has been awarded a Rural Business Enterprise Grant (RBEG) to provide a mentoring program to assist existing rural and Tribal businesses that are under-performing. Local business owner, Terra L. Fletcher (Fletcher Freelance), will be mentoring participants.

Fletcher is quoted, “I’m looking forward to mentoring a local business owner as a part of the RBEG grant. Rather than writing a marketing plan for the company, I will be working with the business owner to write their own plan. Program protégés will leave with enhanced skills that will assist them in business and community growth.”

About Mentor Program

The program will improve the Menominee Nation economy by creating and retaining jobs; providing low cost space for office, business, and light industrial users; support local business development programs; and stimulate private sector initiative on the Menominee Reservation.

During the mentorship, participants will take a readiness/capacity assessment. Then they’ll receive tailored training and technical support to develop their individual and/or organizational business capacity, infrastructure, knowledge, skills, and resources. At the conclusion, summative data will be gathered to measure project impacts and longitudinal changes from the initial baseline.

About Fletcher

Terra L. Fletcher owns Fletcher Freelance where she works with businesses to create and implement targeted marketing campaigns, improve advertising ROI, and increase sales. She offers extensive expertise in Search Engine Optimized (SEO) website content, social media marketing, and business writing. Fletcher was awarded Entrepreneur of the Year on January 24, 2013 by the Shawano Country Chamber of Commerce. She speaks to businesses and trade associations, and offers classes through Northeast Wisconsin Technical College.

For more information contact the Menominee Business Center at 715-799-5720 or Terra L. Fletcher at 715-584-6773.

 

Terra L. Fletcher
Terra L. Fletcher is the marketing speaker, author, and Fractional CMO who talks about communication, branding, and marketing (everything from thought leadership to social media management, personal branding, and marketing for talent attraction). She is the founder of Fletcher Consulting and the author of three books, including "Flex Your Communication: 47 Tips for Every Day Success at Work," "Flex the Freelance: An Unconventional Guide to Quit Your Day Job," and the soon-to-be-released “Flex Your Marketing.” As a business builder since 2007, Terra’s strategies have benefited individuals, nonprofits, and public and private companies. When she’s not busy speaking or writing, you can find Terra painting, kayaking, or studying ads.
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