What:
Social Media Rockstar 3, the next social media training event in partnership with the Green Bay Chamber of Commerce and the New North Social Media Breakfast. It will offer sessions and presenters focused on social media trends, case studies, practical know-how and hands-on training.
Terra L. Fletcher will be presenting
Influence Marketing and Social Analytics, Finding a Haystack’s Most Influential Needles
One in three companies has tied social media to revenue. The solution is in understanding analytics and enlisting the support of those who have the power to persuade. Learn how to find influencers.
Identifying activists who will persuade their followers may be the best way to use social media. Better than target marketing. Beyond word-of-mouth. Influencers SET the trends. If you know how to identify and speak to them, you will increase your sales.
Participants will learn:
1. How to use key analytics to measure social media marketing (without getting buried in charts and numbers).
2. How to identify influencers and leverage their reach to improve brand awareness.
3. How to build “real”ationships and find your place as an industry leader.
When:
Wednesday May 22, 2013
9:25 a.m. to 10:15 a.m. AND
1:05 p.m. to 1:55 p.m.
Where:
F.K. Bemis International Center on the St. Norbert College campus in De Pere, Wisconsin
Register:
Conference sponsored by the Green Bay Area Chamber of Commerce.
