Improve advertising Return On Investment and conversion rates by getting closer to your target market. This seminar goes beyond demographics of gender, age, and income. Psychographics address psychological and sociological characteristics, personality, lifestyle, and attitudes. What motivates your customers to buy? Knowing who your audience is and how to speak to them ensures greater sales.
We’ll cover how you can make sure your marketing communications don’t get drowned out by the hundreds of other commercial impressions consumers see each day. Learn where to find influencers and how to interpret demographic and psychographic information. VALS framework will be discussed.
When: April 29, 2015 6-8pm
Where
Shawano Community Middle School
Register
Phone: 715-526-2192 x3102
About the Instructor
Terra L. Fletcher, owner and founder of Fletcher Consulting, has nearly a decade of experience in business development and marketing consultancy. In the last four years she has presented 100 workshops, panels, and classes on marketing, communication, and social media. Fletcher’s business, community, and personal growth strategies have benefited individuals, nonprofits, public and private businesses, chambers of commerce, and higher education. Fletcher is an adjunct professor at Northeast Wisconsin Technical College, has partnered with the University of Wisconsin Green Bay, and was awarded Entrepreneur of the Year by the Shawano Country Chamber of Commerce in 2012. Fletcher has been called upon to teach at Georgia Pacific, the National Association of Tax Professionals, the American Counseling Association of Missouri, and the Wisconsin Writers Association – to name a few. Whether it’s Effective Communication, Business Writing, or Social Media – Fletcher is an engaging, memorable, and passionate speaker that ensures her audience leaves with tips they can apply in life and business.
Testimonial
“Fletcher helped me maximize the benefits of social media via a centralized and updated source: BPC’s website. With her media and technical guidance I didn’t have to learn everything about technology, web development, or social media. Through monthly or bimonthly collegial conversations this time and money investment was manageable, valuable, and dare I now say….even fun?! YES!!!” – Nicole Bowman, Bowman Performance Consulting
