Improve advertising Return On Investment and conversion rates by getting closer to your target market. This seminar goes beyond demographics of gender, age, and income. Psychographics address psychological and sociological characteristics, personality, lifestyle, and attitudes. What motivates your customers to buy? Knowing who your audience is and how to speak to them ensures greater sales.
We’ll cover how you can make sure your marketing communications don’t get drowned out by the hundreds of other commercial impressions consumers see each day. Learn where to find influencers and how to interpret demographic and psychographic information. VALS framework will be discussed.
Continuing Education:
3 units of Continuing Education hours will be awarded upon completion.
Session Cost: $100 (includes course materials and breakfast)
When: Friday April 4, 2014 9am-noon
Where:
Northeast Wisconsin Technical College
2740 W Mason St
Green Bay, WI 54307
Center for Business & Industry building (room number to be assigned)
Register:
Name: Anne PiotrowskiPhone: 920-498-6301
Toll Free: 800-422-NWTC ext. 6301
Email: anne.piotrowski@nwtc.edu Or register online.
Directions:
Custom Training Available. Call Now!
Terra L. Fletcher
518 S. Union Street Shawano WI, 54166
(715) 584-6773
