About the Course
The only thing constant with social media is change. Though many companies have been using Facebook to promote their business for months or even years, changes in the network’s algorithms require marketers to change their approach. This course will get you up to speed. We’ll discuss when and what to post, how to use Facebook’s analytics, increase your fans, optimize for mobile users, and how to integrate Facebook with the rest of your marketing plan. Fletcher will cover Facebook misconceptions and best practices, social media etiquette, and paid promotions on the world’s top social network.
When
Wednesday December 3, 2014 6-8pm
Where
Shawano Community Middle School
Register
Phone: 715-526-2192 x3102
About the Instructor
Terra L. Fletcher, owner and founder of Fletcher Consulting, has nearly a decade of experience in business development and marketing consultancy. In the last four years she has presented 100 workshops, panels, and classes on marketing, communication, and social media. Fletcher’s business, community, and personal growth strategies have benefited individuals, nonprofits, public and private businesses, chambers of commerce, and higher education. Fletcher is an adjunct professor at Northeast Wisconsin Technical College, has partnered with the University of Wisconsin Green Bay, and was awarded Entrepreneur of the Year by the Shawano Country Chamber of Commerce in 2012. Fletcher has been called upon to teach at Georgia Pacific, the National Association of Tax Professionals, the American Counseling Association of Missouri, and the Wisconsin Writers Association – to name a few. Whether it’s Effective Communication, Business Writing, or Social Media – Fletcher is an engaging, memorable, and passionate speaker that ensures her audience leaves with tips they can apply in life and business.
Testimonial
“Fletcher helped me maximize the benefits of social media via a centralized and updated source: BPC’s website. With her media and technical guidance I didn’t have to learn everything about technology, web development, or social media. Through monthly or bimonthly collegial conversations this time and money investment was manageable, valuable, and dare I now say….even fun?! YES!!!” – Nicole Bowman, Bowman Performance Consulting
