Marketing Starts with a “V”
People like to think they make purchasing decisions rationally. We don’t. Understanding the basics of marketing means understanding Values. This session will disclose the motivations, positioning, and marketing techniques that get us to say, “Yes.” As an introduction to marketing principles, you’ll identify your company’s core values and align them with the values of your ideal customers. We’ll build on that knowledge by helping you find where those customers are, how to speak to them, and how to keep them.
Participants Will:
- Understand what a Unique Selling Proposition is and how to write one
- Identify core values in themselves and their customers
- Leave with fresh ideas and new tools to better market their product or service
Cost: FREE
Session offered at no charge to participants as part of the Native Entrepreneur Assistance Program.
When:
Wednesday January 22, 2014 6pm-8pm
Where:
College of Menominee Nation
Keshena Campus
N172 Hwy 47/55
PO Box 1179
Keshena, WI 54135
Register:
These workshops are provided at no charge. Contact Brian Kowalkowski at 715-799-6226, ext. 3007 or e-mail bkowalkowski@menominee.edu
Directions:
Custom Training Available on Request
Terra L. Fletcher
518 S. Union Street Shawano WI, 54166
(715) 584-6773
