Through partnerships with Fox Valley Technical College and Northeast Wisconsin Technical College Terra L. Fletcher will be teaching Marketing Made Lean.
About the Course
Marketing Made Lean is a four-part, 16-hour marketing series for micro and small businesses.
It will enable you to solidify your value proposition and align products/services with your customer’s needs; identify current and potential customer segments; maximize your marketing resources while driving sales and profits; explore and develop your marketing channels; create customer service strategies. The Marketing Made Lean series will incorporate tools from other disciplines including Lean Manufacturing, and design tools like the business model canvas.
When
Wednesdays 8/6/14, 8/13/14, 8/20/14, and 8/27/14 from 5-9pm
Where
Northeast Wisconsin Technical College
West Regional Learning Center
111 Thomas Avenue
Shawano, WI 54166
Register
Call NWTC at 1-888-385-6982.
Learning Objectives
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Learn About
- Defining your business purpose
- Connecting with your vision
- Positioning and developing marketing channels
- Customer relationship strategies
- Marketing ROI, strategic planning and implementation
Week 1: Defining your Business Purpose & Reconnecting with your Vision
- Why are you in business? Align your vision, mission & values
- Using the Value Proposition Canvas to align your value proposition with your targeted customer segments
- Pricing Strategy and Break-even
- What is your competitive advantage?
Week 2: Positioning & Developing Marketing Channels
- What marketing channels exist?
- What are the best channels for you to market your business?
- Exploring inbound and outbound strategies
- Resources, activities and partnerships
Week 3: Customer Relationship Strategies
- How do you value your customers?
- Getting feedback from your customers
- Create your customer service creed
- Test measurement tools
Week 4: Marketing ROI, Strategic Plan & Implementation
- Create your marketing budget
- How do you know if your marketing efforts are working? Measuring your success.
- Pulling it all together: Your strategic marketing plan
- Implementation, Assessment & Pivoting
*Financial Assistance may be available!
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Sponsors & Partners
