Know your Market: Demographics and Psychographics
Overview
The best way to improve your advertising ROI and conversion rates is by getting closer to your target market. But who are your ideal customers? This seminar goes beyond gender, age, and income. Psychographics address psychological and sociological characteristics, personality, lifestyle, and attitudes. What motivates your customers to buy? And how can you make sure your marketing communications don’t get drowned out by the hundreds of other commercial impressions consumers see each day? Learn where to find and how to interpret demographic and psychographic information. VALS framework will be discussed. – Class offered to the public through NWTC. *Registration required.
When
Tuesday November 5, 2013
9am-noon
Location
Northeast Wisconsin Technical College
2740 W Mason St, Green Bay, WI
(920) 498-5400 · nwtc.edu
Who Should Attend?
Marketing personnel, small business owners, anyone interested in a marketing career or looking to improve the effectiveness of their advertising.
Cost
$100
Register
(920) 498-5400 · nwtc.edu
*Online registration available!
Directions/Map
Interested in hearing Fletcher speak? Call 715-584-6773.
