About the Course
Today’s customers are more demanding and less loyal than ever before. Why do we spend equal time, energy, and resources on the 80% of our customers who only make us 20% of our sales? Fletcher will show you how to focus on the 20%! When you identify and reach your most loyal advocates, they’ll sing your praises for you, freeing you up to do what you do best. We’ll discuss customer loyalty and influence marketing. Fletcher will share how knowing more, getting closer, and emotionally connecting with the right people will result in more satisfied customers who spend more and stay loyal.
Key Takeaways
- Identify best customers and influencers
- Understand degrees of loyalty
- See how to spend more time on customer “keeping” than customer finding
- Leverage advocates online and off for improved marketing and communication
When
Tuesday October 7, 2014 6-8pm
Where
Shawano Community Middle School
Register
Phone: 715-526-2192 x3102
About the Instructor
Terra L. Fletcher, owner and founder of Fletcher Consulting, has nearly a decade of experience in business development and marketing consultancy. In the last four years she has presented 100 workshops, panels, and classes on marketing, communication, and social media. Fletcher’s business, community, and personal growth strategies have benefited individuals, nonprofits, public and private businesses, chambers of commerce, and higher education. Fletcher is an adjunct professor at Northeast Wisconsin Technical College, has partnered with the University of Wisconsin Green Bay, and was awarded Entrepreneur of the Year by the Shawano Country Chamber of Commerce in 2012. Fletcher has been called upon to teach at Georgia Pacific, the National Association of Tax Professionals, the American Counseling Association of Missouri, and the Wisconsin Writers Association – to name a few. Whether it’s Effective Communication, Business Writing, or Social Media – Fletcher is an engaging, memorable, and passionate speaker that ensures her audience leaves with tips they can apply in life and business.
Testimonial
“Terra did a great job presenting very useful, timely, and interesting information at the Chamber’s Business Advantage workshop “Presenting a Professional Image.” Her experience writing marketing materials including newsletters, blogs, and websites, provided a great foundation for her advice. She was very at ease and presented the information very professionally (of course!).” – Nancy Smith, Shawano Country Chamber of Commerce
