Terra L. Fletcher, values-driven marketing strategist and speaker

Develop Mentor Relationships

What is a mentor relationship? Traditionally, seasoned professionals assist newer employees in skills and industry best practices. Today, reverse mentorships are of increasing value. What is reverse mentoring?

According to Techopedia, “Reverse mentoring refers to an initiative in which older executives are paired with and mentored by younger employees on topics such as technology, social media and current trends. In the tech industry or other businesses that rely heavily on technology, reverse-mentoring is seen as a way to bring older employees up to speed in areas that are often second nature to 20-something employees, whose lives have been more deeply integrated with computers and the Web.”

Benefits of Reverse Mentoring

Reverse mentoring closes the knowledge gap, stops ‘us versus them’ thinking, and brings generations closer together. Older employees learn social media and current trends. The younger person learns business terminology and industry practices. Reverse mentoring empowers emerging and established leaders.

How to Do It

Identify the need, skill gap, or lack of clarity in your organization. The senior member should approach the younger team member. The more specific the request, the better.

Determine when, where, and for how long they will meet. This should be consistent. Regular meetings with calendar requests and agenda items will make it more likely that mentor and mentee show up—and come prepared.

The senior member must remember to thank the younger mentor and vice versa. When either succeed on a project, both should be praised.

Terra L. Fletcher
Terra L. Fletcher is the marketing speaker, author, and Fractional CMO who talks about communication, branding, and marketing (everything from thought leadership to social media management, personal branding, and marketing for talent attraction). She is the founder of Fletcher Consulting and the author of three books, including "Flex Your Communication: 47 Tips for Every Day Success at Work," "Flex the Freelance: An Unconventional Guide to Quit Your Day Job," and the soon-to-be-released “Flex Your Marketing.” As a business builder since 2007, Terra’s strategies have benefited individuals, nonprofits, and public and private companies. When she’s not busy speaking or writing, you can find Terra painting, kayaking, or studying ads.
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