Terra L. Fletcher, values-driven marketing strategist and speaker

Let’s Get Geeky at CypherCon 2025

Terra will present “Build Your Personal Brand: Unlock Career Growth at CypherCon 2025

The event starts at noon on Thursday, April 3, and continues until Friday at 4:30 pm. There will undoubtedly be plenty of fun before, after, and well into the evening! Last year, my son and I picked locks, hacked computers, and solved Rubik’s cubes (Ok, he did the hacking and Rubik’s cube, but I did pick several locks!) You don’t want to miss this!

Terra’s Session

🔹 When: Thursday, April 3, 2025
🔹 Time: 4:30 PM
🔹 Where: Star Room, CypherCon
🔹 Duration: 25 minutes

Tech Skills Aren’t Enough—Your Personal Brand Matters

You’ve put in the work. Your skills are sharp. But opportunities can pass you by if no one knows what you bring to the table. In the fast-moving world of tech, a strong personal brand isn’t about vanity—it’s about visibility.

At CypherCon 2025, Terra will lead a fast, tactical, no-fluff session designed for introverts and innovators who know they need to stand out—but don’t want to waste time doing it.

What You’ll Learn in 25 Minutes:

✔ How to assess your digital presence (What do people see when they Google you?)
✔ Where to focus your efforts for maximum impact with minimal effort
✔ How to position yourself as an expert in your field—without shouting about it
✔ A customized action plan to start building influence immediately

Why This Matters

Tech professionals are some of the smartest people in the room—but too many struggle to showcase their expertise. The truth is, your work doesn’t always speak for itself. If you’re not shaping your reputation, someone else is doing it for you.

This session will help you take control of your personal brand in a way that feels authentic, strategic, and time-efficient. No fluff. No endless content creation. Just practical steps to ensure your name gets attached to the right opportunities.

CypherCon: The Can’t-Miss Tech Event

CypherCon isn’t just another conference—it’s where some of the sharpest minds in cybersecurity, hacking, and tech innovation come together. Taking place April 3rd and 4th, it’s your chance to connect, learn, and challenge your thoughts on tech and security.

And for those lucky enough to score an invite to the exclusive, black-tie event on April 2nd, you just might see me putting my comedy and improv skills to the test—but I’ll let you wonder what that means for now. 😉

👉 Learn more and register at CypherCon.com.
👉 Join me at 4:30 PM Thursday in the Star Room. Let’s make sure your expertise gets the attention it deserves.

Terra L. Fletcher
Terra L. Fletcher is the marketing speaker, author, and Fractional CMO who talks about communication, branding, and marketing (everything from thought leadership to social media management, personal branding, and marketing for talent attraction). She is the founder of Fletcher Consulting and the author of three books, including "Flex Your Communication: 47 Tips for Every Day Success at Work," "Flex the Freelance: An Unconventional Guide to Quit Your Day Job," and the soon-to-be-released “Flex Your Marketing.” As a business builder since 2007, Terra’s strategies have benefited individuals, nonprofits, and public and private companies. When she’s not busy speaking or writing, you can find Terra painting, kayaking, or studying ads.
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