Terra L. Fletcher, values-driven marketing strategist and speaker

Choose your Tribe

We recently discussed evaluating how we spend our time. Now let’s look at who we spend our time with.

Our close associates will rub off on us. You’ve heard variations of the saying, “Show me your friends and I’ll show you who you are.” Foster relationships that will help you grow. Who helps you feel refreshed and encouraged? Make time for them.

You don’t need to hang out with people whose aspirations don’t align with your own. In fact, if you’re hanging out with an emotional vampire, it might be time to cut them off or at least reduce the amount of time you spend with them. Negativity is highly contagious.

Who could propel you professionally? Look at your current LinkedIn connections. Who is where you want to be in five years? Ask if they’ll meet you for a cup of coffee or seek them out at a conference. Soak up their advice. Leverage your relationship with them. Have your picture taken together. Share it on your (professional) social media.

When you find someone who motivates you professionally or holds you accountable, set a calendar alert to check in with them regularly. You’ll achieve more if your mentor/cheerleader encourages you. Do the same for them. Ask what their goals are and check-in on them.

Scratch their back. Recommend your favorite collaborators on LinkedIn. An unsolicited recommendation may make their day! They’re likely to return the favor, if not with a recommendation, in other ways. They’ll remember your kindness. When an opportunity arises that you’d be well suited for, they’ll reach out.

Who keeps you accountable? Share in the comments below.

Terra L. Fletcher
Terra L. Fletcher is the marketing speaker, author, and Fractional CMO who talks about communication, branding, and marketing (everything from thought leadership to social media management, personal branding, and marketing for talent attraction). She is the founder of Fletcher Consulting and the author of three books, including "Flex Your Communication: 47 Tips for Every Day Success at Work," "Flex the Freelance: An Unconventional Guide to Quit Your Day Job," and the soon-to-be-released “Flex Your Marketing.” As a business builder since 2007, Terra’s strategies have benefited individuals, nonprofits, and public and private companies. When she’s not busy speaking or writing, you can find Terra painting, kayaking, or studying ads.
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