Terra L. Fletcher

Join Terra at the Business Growth Summit 2024: Discover the Secrets to Attracting Top Talent

Terra L. Fletcher, a seasoned marketing consultant, speaker, and author with over 17 years of experience, will present at this year’s Business Growth Summit in Green Bay, WI. Known for her expertise in employer branding and recruitment marketing, Terra brings practical strategies to businesses eager to attract and retain exceptional talent. Her session, “Flex Your Recruiting: The Secrets to Attracting Top Talent,” will reveal how to create a magnetic company brand and build effective recruitment campaigns that bring the right people to your door.

About the Summit

The Business Growth Summit is Wisconsin’s premier gathering for business leaders, entrepreneurs, and HR professionals focused on scaling their businesses and improving team dynamics. Featuring talks from industry experts, the Summit is designed to provide business leaders with tools to accelerate growth in their organizations. From recruitment to operational strategies, every session is packed with actionable insights.

Who: Business leaders, HR professionals, recruiters, and growth-focused professionals
What: Business Growth Summit 2024
When: December 6, 2024
Where: St. Norbert College De Pere, WI
Terra’s Session: “Flex Your Recruiting: The Secrets to Attracting Top Talent”

Register for the Business Growth Summit here!

About Terra’s Session

Learn how to make your company irresistible to top talent with powerful employer branding and recruitment marketing strategies. In this session, you’ll discover how to craft a brand that attracts the right candidates and build recruitment campaigns that get results. Leave with practical, actionable steps to boost your talent pipeline and hire the people who will drive your business forward.

Why Attend Terra’s Session?

Terra’s talk will guide attendees through the essential elements of employer branding that capture attention and stand out. She’ll address recruitment marketing techniques designed to reach and resonate with potential employees who have the skills and align with the company’s values. Attendees will walk away with practical steps for building a compelling employer brand and effective recruitment campaigns tailored to boost the talent pipeline.

Recruitment Tip Preview

  • Get Clear on Your Brand’s “Why”: Terra emphasizes articulating why someone should choose your company. Identify your unique attributes, then share them consistently across all touchpoints.
  • Simplify the Application Process: Studies show candidates decide quickly whether to apply, so streamline and engage with clear instructions, simple forms, and perhaps a short intro video.

These insights are just a sample of what Terra will cover, ensuring attendees have strategies they can implement immediately.

Don’t Miss Out

The Business Growth Summit is a unique opportunity to connect, learn, and gain insights to propel your business. Don’t miss Terra L. Fletcher’s engaging session on creating a recruiting edge. Register now and reserve your spot!

Terra L. Fletcher
Terra L. Fletcher is the marketing speaker, author, and Fractional CMO who talks about communication, branding, and marketing (everything from thought leadership to social media management, personal branding, and marketing for talent attraction). She is the founder of Fletcher Consulting and the author of three books, including "Flex Your Communication: 47 Tips for Every Day Success at Work," "Flex the Freelance: An Unconventional Guide to Quit Your Day Job," and the soon-to-be-released “Flex Your Marketing.” As a business builder since 2007, Terra’s strategies have benefited individuals, nonprofits, and public and private companies. When she’s not busy speaking or writing, you can find Terra painting, kayaking, or studying ads.
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