Blog

Why You? A very good question. It’s always wise to ask “What’s in it for me?” This came direct mailed to me with an offer for a free issue of Afar magazine. (Forgive my thumb, but you can see the size.) It also enticed me with stickers that reminded me when my brother and I […]

Gemfields CEO Ian Harebottle is looking to transform public perception of emeralds, rubies, and sapphires. Since Marilyn Monroe sang “Diamonds are a Girls’ Best Friend” in 1953’s Gentlemen Prefer Blondes (what’s wrong with redheads?) diamonds have dominated the precious stone market. The $21 billion market is 90% attributable to diamonds. Until the 1940s diamonds and […]

What Makes you so Special? Before you can get someone to buy from you you need to answer the question, “What’s in it for me?” Your potential clients need to know what makes you so special. Crafting a strong USP or Unique Selling Proposition will go a long way in differentiating your company, product or […]

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