Blog

Because our favorite people are interesting. Because Eleanor Roosevelt said, “Do one thing every day that scares you.” 1.      Be a Word Detective The best conversationalists don’t do all the talking. They ask the right questions. In her book, How to Talk to Anyone; 92 Little Tricks for Big Success in Relationships, Leil Lowndes shows […]

Relationship building is the best way to grow business. Whether you’re a service company or brick and mortar retail store, it’s the quality of service that people remember. Leveraging testimonials from your best customers will further grow your business. According to a survey by BrightLocal: 84% of people trust online reviews as much as personal […]

Generation Y Size and Influence Generation Y or Millennials make up 35% of the current workforce. Millennials want to make meaningful changes in the real-world, and they won’t stop until they’re heard. They are alpha-influencers who shape behavior and purchasing decisions. Seventy percent of millennials describe themselves as social activists. Fifty percent regularly donate time and […]

Word of mouth will always be the best way to acquire new business. Brand advocacy is an extension of word of mouth. How can you encourage employee brand advocacy, leverage existing relationships, and use influencers to extend the reach of your message? What is a Brand Advocate? A brand advocate is a person, or customer who talks […]

I’ll never forget when I first learned about Xennials. I finally found my place! Xennials are just like me. Xennials don’t quite fit in with their older sibling Generation Xers and they didn’t make the digital native group of Millennials. Xennials are a microgeneration born between 1977 and 1985. Also called the Oregon Trail Generation, […]