Terra L. Fletcher

Terra helps American Bankers Association Attract Talent

The American Bankers Association will hold its Bank Marketing Conference in Chicago, Illinois, October 6-8, 2024. Terra L. Fletcher will present on talent attraction on the 8th.

When: October 6-8, 2024

Where: Hyatt Regency Chicago

Register: American Bankers Association

About the Session

How to Attract Talent and Improve Your Employer Brand

Seven in 10 employers struggle to find talent with the proper blend of technical know-how with people skills. Add in high turnover rates and a generation of older workers retiring, and it’s a talent acquisition perfect storm. You’ll leave this session with a revamped recruitment and retention plan — so you can hire and keep people with advanced cognitive and interpersonal skills. 

About the Conference

Destination: Inspiration

Where will bank marketing take you next? ABA’s 2024 Bank Marketing Conference is designed to guide you in the right direction. Explore the ever-changing terrain of bank marketing in Chicago, IL, and experience results-oriented educational sessions you won’t soon forget. Meet like-minded leaders from across the country, have some fun, get the deep dish on hot marketing trends – and leave with rare souvenirs: actionable takeaways and inspiration to power your performance.

Terra L. Fletcher
Terra L. Fletcher is the marketing speaker, author, and Fractional CMO who talks about communication, branding, and marketing (everything from thought leadership to social media management, personal branding, and marketing for talent attraction). She is the founder of Fletcher Consulting and the author of three books, including "Flex Your Communication: 47 Tips for Every Day Success at Work," "Flex the Freelance: An Unconventional Guide to Quit Your Day Job," and the soon-to-be-released “Flex Your Marketing.” As a business builder since 2007, Terra’s strategies have benefited individuals, nonprofits, and public and private companies. When she’s not busy speaking or writing, you can find Terra painting, kayaking, or studying ads.
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